FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$287.95

OUR PRICE:
$46.53

You may extend rentals at any time.


Marketing Research : Methodological Foundations (with Qualtrics Card)

ISBN: 9781439081013 | 1439081018
Edition: 10th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 10/20/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.

Related Products


  • Outlines and Highlights for Marketing Research : Methodological Foundations by Dawn Iacobucci, ISBN
    Outlines and Highlights for Ma...
  • Marketing Research: Methodological Foundations (with Qualtrics Card), 10th Edition
    Marketing Research: Methodolog...
  • Marketing Research with Infortrac: Methodological Foundations
    Marketing Research with Infort...
  • Outlines and Highlights for Marketing Research : Methodological Foundations by Churchill, ISBN
    Outlines and Highlights for Ma...
  • Marketing Research: Methodological Foundations
    Marketing Research: Methodolog...
  • Pkg Marketing Research: Methodological Foundations
    Pkg Marketing Research: Method...


Please wait while this item is added to your cart...