Marketing Online Education Programs: Frameworks for Promotion and Communication
Marketing Online Education Programs: Frameworks for Promotion and Communication
- ISBN 13:
9781609600747
- ISBN 10:
1609600746
- Format: Hardcover
- Copyright: 07/30/2011
- Publisher: Igi Global
Rent
Sorry, this item is currently unavailable on Knetbooks.com
Click the link below to purchase this eBook from our trusted partner, eCampus.com.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.