FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$112.19
Sorry, this item is currently unavailable.
Marketing Management : A Strategic, Decision-Making Approach (4th)
ISBN: 9780072315233 | 0072315237
Edition: 4thFormat: Paperback
Publisher: McGraw Hill (Tx)
Pub. Date: 5/1/2001
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
| An Overview of Marketing Management | p. 1 |
| Marketing and the Marketing Management Process | p. 2 |
| The Strategic Role of Marketing | p. 26 |
| Market Opportunity Analysis | p. 59 |
| Evironmental Analyis | p. 60 |
| Industry Dynamics and Strategic Change | p. 80 |
| Consumer Marketing and Buying Behavior | p. 100 |
| Organizational Markets and Buying Behavior | p. 122 |
| Ma... MORE | p. 144 |
| Market Segmentation and Market Targeting | p. 170 |
| Positioning Decisions | p. 192 |
| Developing Strategic Marketing Programs | p. 211 |
| Business Strategies and Marketing-Program Decisions | p. 212 |
| Product and Services Decisions | p. 232 |
| Developing and Testing New Products and Services | p. 256 |
| Pricing Decisions | p. 280 |
| Distribution Decisions | p. 306 |
| Promotion Decisions | p. 338 |
| Personal Selling Decisions | p. 374 |
| Strategic Marketing Programs for Selected Situations | p. 403 |
| Strategies for New and Growing Markets | p. 404 |
| Strategies for Mature and Declining Markets | p. 436 |
| Implementing and Controlling Strategic Marketing Programs | p. 463 |
| Implementing Business and Marketing Strategies | p. 464 |
| Controlling Marketing Strategies and Programs | p. 486 |
| Calgolia Inc.: A Strategic Approach To International Marketing | p. 506 |
| Index | p. 527 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
