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Marketing Management in China
ISBN: 9789810679972 | 9810679971
Edition: 1stFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 4/7/2010
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Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without
This adaptation provides hard-to-find and well-researched China cases that offer insights into the local mark... MORE
This adaptation provides hard-to-find and well-researched China cases that offer insights into the local mark... MORE
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