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Marketing Management: The Big Picture

ISBN: 9781118014554 | 1118014553
Format: Paperback
Publisher: John Wiley & Sons Inc
Pub. Date: 12/31/2013

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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.



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