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Marketing : An Introduction

ISBN: 9780132744034 | 0132744031
Edition: 11th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/11/2012

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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.

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