Note: Supplemental materials are not guaranteed with Rental purchases.
FREE SHIPPING
ON EVERY ORDER!
LIST PRICE:
$159.00

OUR PRICE:
$94.45

You may extend rentals at any time.


Marketing of High-Technology Products and Innovations

ISBN: 9780136049968 | 0136049966
Edition: 3rd
Format: Paperback
Publisher: Pearson
Pub. Date: 2/5/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET:Marketing of High-Technology Products and Innovationsprovides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Related Products


  • Marketing of High-Technology Products and Innovations
    Marketing of High-Technology P...
  • Marketing of High-Technology Products and Innovations
    Marketing of High-Technology P...
  • Outlines and Highlights for Marketing of High-Technology Products and Innovations by Jakki J Mohr, Isbn : 9780136049968
    Outlines and Highlights for Ma...


Please wait while this item is added to your cart...