Marketing Express
ISBN: 9780538466813 | 0538466812
Edition: 2ndFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2010
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MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals—product, price, distribution, and promotion—as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.
| Customer-Driven Strategic Marketing | |
| Planning Marketing Strategies | |
| The Marketing Environment, Social Responsibility, and Ethics | |
| Marketing Research and Information Systems | |
| Target Markets: Segmentation and Evaluation | |
| Consumer Buying Behavior | |
| Business Markets and Buying Behavior | |
| Global Markets and International Marketing | |
| Product,... MORE | |
| Developing and Managing Goods and Services | |
| Pricing Fundamentals | |
| Pricing Management | |
| Marketing Channels and Supply-Chain Management | |
| Retailing, Direct Marketing, and Wholesaling | |
| Integrated Marketing Communications | |
| Advertising and Public Relations | |
| Personal Selling and Sales Promotion | |
| Table of Contents provided by Publisher. All Rights Reserved. |
