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Marketing For Dummies

ISBN: 9780470502105 | 047050210X

Edition: 3rd
Format: Paperback
Publisher: For Dummies
Pub. Date: 10/5/2009

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Summary Table of Contents Author Biography

Making Everything Easier!Marketing for Dummies3rd EditionLearn to:Communicate more powerfully and clearlyUtilize social media effectivelyLaunch a winning Web marketingprogramGain new customers and retain your current customersAlexander HiamAuthor of Marketing Kit For DummiesBoost your marketing skillsto drive business results!Whether you're introducing a new product or jumpstarting your existing marketing plans, it's more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed wi... MOREth updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level - from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more.Designing a great marketing program - learn how to boost your marketing program and write an effective marketing planLeveraging your marketing skills - find out how to research your customers, competitors, and industry and improve your marketing communicationsAdvertising for fun and profit - get helpful tips on how to make the most of print, outdoor, and radio advertisingFinding powerful alternatives to advertising - discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketingSelling great products to anyone, anytime, and anywhere - know how to take stock of your sales skills, reach your customers, and effectively make the saleOpen the book and find:Ten common marketing mistakes to avoidWays to save money in marketingTips for boosting Web salesAdvice on how to survive a downturnGuidance on designing a positioning strategyAdvice on how to harness your marketing imaginationHow to research, plan, and budget accordinglyGo to Dummies.comrfor videos, step-by-step photos, how-to articles, or to shop!

Marketing For Dummies, 3rd Edition includes over 25 percent new and revised material designed to help readers get a handle on marketing, from boosting their marketing skills to internet and search engine marketing and the latest trends in guerilla and global marketing.

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.

Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.

Explains Internet and search engine marketing to work for you
Helps you identify customers where you least expect them
Offers tips on using online resources to size up competitors
Covers effective product positioning in a crowded marketplace
Introduces guerilla and global marketing

You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

... MORE

Introduction
Designing a Great Marketing Program
Optimizing Your Marketing Program
Strengthening Your Marketing Strategy
Writing a Marketing Plan
Leveraging Your Marketing Skills
Researching Your Customers, Competitors, and Industry
Engaging Your Marketing Imagination
Pumping Up Your Marketing Communications
Advertising for Fun and Profit
Perfecting Your Printed Materials
Signing On to Outdoor Advertising
Broadcasting Your Message
Finding Powerful Alternatives to Advertising
Maximizing Your Web Marketing
Making a Positive Impression in Low-Cost Ways
Leveraging Face-to-Face Marketing Opportunities
Going Direct with Your Marketing
Selling Great Products to Anyone, Anytime, Anywhere
Making Your Brand Stand Out
Finding the Right Pricing Approach
Distributing Your Product Where Your Customers Are
Succeeding in Sales and Service
The Part of Tens
Ten Common Marketing Mistakes (And How to Avoid Them)
Ten Ways to Launch Guerilla Marketing Attacks
Ten (Or So) Ways to Survive Sales Downturns
Ten (Plus One) Tips for Boosting Web Sales
Index
Table of Contents provided by Publisher. All Rights Reserved.

Alexander Hiam is the author of more than 20 popular books on business. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

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