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|Fundamentals of Marketing Communications|
|An Introduction to Marketing Communications|
|The Consumer and the Decision-Making Process|
|The Marketer and the Decision-Making Process|
|Communication Objectives and Target Audience|
|Target Audience Responses|
|Strategic Target Audience Analysis|
|Tactical Target Audie... MORE|
|Brand Positioning and Communication|
|Tactical Advertising Execution|
|Creative Ad Execution|
|Not -for-profit organizations and PR|
|Table of Contents provided by Publisher. All Rights Reserved.|