Marketing
ISBN: 9780073656458 | 0073656453
Edition: 6thFormat: Hardcover
Publisher: McGraw-Hill College
Pub. Date: 7/1/1999
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| Part I Initiating the Marketing Process | 2 | (114) | |||
| 4 | (24) | |||
| ... MORE | (44) | |||
| 55 | (17) | |||
| 72 | (26) | |||
| 98 | (18) | |||
| Part II Understanding Buyers and Markets | 116 | (84) | |||
| 118 | (30) | |||
| 148 | (28) | |||
| 176 | (24) | |||
| Part III Targeting Marketing Opportunities | 200 | (82) | |||
| 202 | (22) | |||
| 224 | (30) | |||
| 254 | (28) | |||
| Part IV Satisfying Marketing Opportunities | 282 | (294) | |||
| 284 | (28) | |||
| 312 | (28) | |||
| 340 | (20) | |||
| 360 | (24) | |||
| 384 | (34) | |||
| 410 | (8) | |||
| 418 | (24) | |||
| 442 | (22) | |||
| 464 | (26) | |||
| 490 | (26) | |||
| 516 | (32) | |||
| 548 | (28) | |||
| Part V Managing the Marketing Process | 576 | (82) | |||
| 578 | (80) | |||
| 608 | (18) | |||
| 626 | (32) | |||
| Glossary | 658 | (17) | |||
| Chapter Notes | 675 | (27) | |||
| Credits | 702 | (3) | |||
| Name Index | 705 | (2) | |||
| Company/Product Index | 707 | (7) | |||
| Subject Index | 714 |
