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|About the Authors||p. xv|
|Welcome to Marketing 3.0||p. 3|
|Future Model for Marketing 3.0||p. 25|
|Marketing the Mission to the Consumers||p. 51|
|Marketing the Values to the Employees||p. 69|
|Marketing the Values to the Channel Partners||p. 87|
|Marketi... MORE||p. 101|
|Delivering Socio-Cultural Transformation||p. 121|
|Creating Emerging Market Entrepreneurs||p. 137|
|Striving for Environmental Sustainability||p. 153|
|Putting It All Together||p. 169|
|Table of Contents provided by Ingram. All Rights Reserved.|
Hermawan Kartajaya is the founder and CEO of MarkPlus, Inc. and is one of the "50 Gurus Who Have Shaped the Future of Marketing" according to the Chartered Institute of Marketing, United Kingdom.
Iwan Setiawan is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.