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Marketing

ISBN: 9780073049021 | 0073049026
Edition: 1st
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 2/20/2007

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This text applies the marketing concept. Marketing and it's supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.

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