FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$254.99

OUR PRICE:
$88.36

You may extend rentals at any time.


Managerial Economics : Markets and the Firm

ISBN: 9780618988624 | 0618988629
Edition: 2nd
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/1/2011

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Boyes introduces readers to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, MANAGERIAL ECONOMICS examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics. MANAGERIAL ECONOMICS departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, and personnel. Readers learn to weigh the strategic costs and benefits of each business choice, instead of relying on popular quick-fix solutions. Ideal for MBA programs and less quantitative courses, MANAGERIAL ECONOMICS demonstrates the power of economic insight on business decision making.

Related Products


  • Managerial Economics: Markets and the Firm, 2nd Edition
    Managerial Economics: Markets ...
  • The New Managerial Economics
    The New Managerial Economics
  • Outlines and Highlights for New Managerial Economics by William Boyes, Isbn : 9780395828359
    Outlines and Highlights for Ne...


Please wait while this item is added to your cart...