Managerial Economics, 7th Edition
ISBN: 9781118041581 | 1118041585
Edition: 7thFormat: Hardcover
Publisher: Wiley
Pub. Date: 11/1/2011
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The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of th... MORE
CHAPTER 1 Introduction to Economic Decision Making 1
SECTION I: Decisions within Firms 25
CHAPTER 2 Optimal Decisions Using Marginal Analysis 27
CHAPTER 3 Demand Analysis and Optimal Pricing 77
CHAPTER 4 Estimating and Forecasting Demand 128
CHAPTER 5 Production 190
CHAPTER 6 Cost Analysis 226
SECTION II: Competing within Markets 281
CHAPTER 7 Perfect Competition 283
CHAPTER 8 Monopoly 319
CHAPTER 9 Oligopoly 349
CHAPTER 10 Game Theory and Competitive Strategy 397
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Ana... MORE
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