Management Communication : A Case-Analysis Approach
ISBN: 9780136079767 | 0136079768
Edition: 4thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 2/6/2009
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Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making... MORE
| O:Rourke, Management Communication 4e TOC | |
| Management Communication in Transition | |
| Communication and Strategy | |
| Communication Ethics | |
| Speaking | |
| tWriting | |
| Persuasion | |
| Technology | |
| Listening and Feedback | |
| Nonverbal Communication | |
| Intercultural and International Communication | ... MORE |
| Conflict Management | |
| Business Meetings | |
| Meeting the Media | |
| Analyzing a Case Study | |
| Writing a Case Study | |
| Sample Business Letter | |
| Sample Business Memo | |
| Sample Strategy Memo | |
| Documentation | |
| Media Relations for Business Professionals | |
| Sample Press Release | |
| Table of Contents provided by Publisher. All Rights Reserved. |
