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Making Business Decisions: Real Cases from Real Companies
Making Business Decisions: Real Cases from Real Companies
- ISBN 13:
9780201592818
- ISBN 10:
0201592819
- Format: Paperback
- Copyright: 01/01/1994
- Publisher: Pearson College Div
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Summary
Making Business Decisions has ten chapters that feature:
-- Authentic business materials, including photos, charts, and press articles
-- Interviews with executives (cassette and tapescript included)
-- Contextualized vocabulary exercises with idioms and business concepts
-- Negotiation strategies and practice with appropriate language
-- Business letters, interoffice memos, and proposals
-- Issues such as international marketing, the environment, and business ethics
