The Making of the American Creative Class New York's Culture Workers and Twentieth-Century Consumer Capitalism
The Making of the American Creative Class New York's Culture Workers and Twentieth-Century Consumer Capitalism
- ISBN 13:
9780199731626
- ISBN 10:
0199731624
- Format: Hardcover
- Copyright: 01/02/2021
- Publisher: Oxford University Press
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Summary
In this definitive history, The Making of the American Creative Class examines these workers and their industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers' attention, their advertising expenditures financed the growth of enterprises engaged in the production of culture, which in turn provided employment for an increasing number of clerical, technical, professional, and creative workers. The book explores employees' efforts to improve their working conditions by forming unions, experimenting with alternative media and cultural endeavors supported by public, labor, or cooperative patronage, and expanding their opportunities for creative autonomy. As blacklisting and attacks on militant unions left them destroyed or weakened, workers in advertising, design, publishing, and broadcasting in the late twentieth century were constrained in their ability to respond to economic dislocations and to combat discrimination in the culture industries.
At once a portrait of a city and the national culture of consumer capitalism it has produced, The Making of the American Creative Class is an innovative narrative of modern American history that addresses issues of earnings and status still experienced by today's culture workers.