The Magazine from Cover to Cover
ISBN: 9780199829842 | 0199829845
Edition: 3rdFormat: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 10/19/2012
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, a... MORE
Preface
Credits
PART ONE. THE ENDURING MEDIUM
1. The Magazine as a Storehouse: The Scope of the Medium
Magazines and the Media Mix
DEPTH AND TIMELESSNESS
SPECIALIZATION OF CONTENT AND AUDIENCE
-- Well Defined
-- National
-- International
-- Regional
-- Local
OPINION, INTERPRETATION, AND ADVOCACY
PERMANENCE
CONSISTENCY
FREQUENCY
DEFINITION
The Scope of the Medium
MAGAZINE TYPES
-- Consumer
-- ... MORE
Related Products
The Magazine from Cover to Cover
Please wait while this item is added to your cart...
