Made to Stick
ISBN: 9781400064281 | 1400064287
Edition: 1stFormat: Hardcover
Publisher: Random House
Pub. Date: 1/2/2007
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Dan Heath is a consultant at Duke Corporate Education.
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasbusiness people, teachers, politicians, journalists, and othersstruggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In... MORE
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasbusiness people, teachers, politicians, journalists, and othersstruggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In... MORE
| Introduction What Sticks? | 3 | (22) | |||
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| 238 | (15) | |||
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| Making Ideas Stick: The Easy Reference Guide | 253 | (6) | |||
| Notes | 259 | (18) | |||
| Acknowledgments | 277 | (4) | |||
| Index | 281 |
Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.
Dan Heath is a consultant at Duke Corporate Education. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.
Dan Heath is a consultant at Duke Corporate Education. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.
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