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|Preface: Three Common Beliefs to Be Discarded||p. ix|
|Strategy as a Case to Be Cracked||p. 1|
|Bruce Henderson Defines the Subject||p. 13|
|The Experience Curve Delivers a Shock||p. 31|
|Loading the Matrix||p. 47|
|What Bill Bain Wanted||p. 75|
|Waking Up McKinsey||p. 95|
|Michael Porter Encounters the Surreal||p. 117|
|The Human Stain||p. 139|