Living Supply Chains is unique in looking beyond the systems and technology of your company, to developing the role of people and behaviour in placing customer-focused supply chains at the heart of their enterprise. Based on John Gattorna's empirical research, Living Supply Chains shows you how to drive the design and management of your supply chains by starting with your customers and understanding their 'dominant buying behaviours'. In most cases, only 3 or 4 of these will be 'dominant' and should then be 'hardwired' into the organization's selling approaches, performance indicators and logistics operations. With 'quick' diagnostics and guidelines executives can use this book to rapidly identify and close performance gaps, logistics and supply chain management can finally move from the hands of the functional specialists, to the executives.