Simply put: Here is everything readers need to know in order to take digital pictures just like the pros, from the pros. With everything from what equipment through instruction on focusing, lighting, and composition, Joe McNally and the Editors of LIFE, the world's preeminent photography brand, have what readers need and share their expert advice in an easy-tofollow, step-by-step fashion. Throughout the book, Joe McNally offers personal tips from his thirty-year career. LIFE magazine's last staff photographer and author of two previous best-selling books on photography is the recipient of the Alfred Eisenstaedt Award as photographer of the year, in addition to many other awards. He conducts numerous workshops around the world each year. In short, the photography fan is learning from a master teacher. On top of the practicality of this guide is its beauty. On page after page, examples of what reader's can achieve are drawn from McNally's own vast portfolio. He is in the great tradition of LIFE and National Geographic  shooters in that he can do it all: portraiture, still life, action, photojournalism, color, black-and-white. It will be a must-buy for all hobbyists, and makes a great gift as well.