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Launching New Ventures : An Entrepreneurial Approach

by: Unknown
ISBN: 9780618214815 | 061821481X
Edition: 3rd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 8/14/2002

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InLaunching New Ventures,Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan--unlike other texts that focus immediately on business plans.

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