A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with "before-and-after" results as well as new information on Web site usability. It covers how to prepare all types of content for testing, how to interpret results, seven common design mistakes, and much more. Included is a $25 gift card for Google AdWords. Landing page optimization is essential for profitable online marketing; this bestselling guide is fully updated with the latest information and case studies Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a $25 Google AdWords gift cardLanding Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.