A beautifully designed celebration of the iconic French fashion brand Rouje and its visionary founder, Jeanne Damas. Preface by Lauren Bastide.

In this glamorous, inspiring book, Jeanne Damas shares her vision for a timeless, free, sensuous, and proud femininity through the story her designs tell. As the designer of the ready-to-wear brand Rouje, she uses her very distinct visual language to create a book bursting with life.

La Vie en Rouje gathers for the first time the iconic pictures of the Rouje ad campaigns, archival photographs never before published, as well as a backstage glimpse of the photo shoots and of the day-to-day life of Damas. The pages introduce the heroines who personify the designer’s universe and lifestyle, including models and actresses of all generations and nationalities (such as Léa Seydoux, Isabelle Adjani, Maya Hawke, Emma Corrin, and Emmanuelle Béart) and the close circle of women in her life. Featuring scenes from Paris to the South of France, from Tangier to California, this book gathers all of Rouje’s most iconic photographs together for the first time. Throughout, Damas’s own handwritten notes, quotes, and collages punctuate the pages, like a modern, elegant scrapbook.