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Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.
It includes analysis techniques within the following categories:
Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:
This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.