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Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications

ISBN: 9780071714075 | 0071714073

Edition: 1st
Format: Hardcover
Publisher: McGraw-Hill
Pub. Date: 12/18/2012

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Summary Table of Contents

In Investing Between the Lines Laura Rittenhouse presents a revolutionary system for measuring the value and trustworthiness of companies (or the lack of value and trustworthiness thereof) by analyzing CEO communication through the shareholder letter to investors. She presents a tried-and-true method that helps investors make wise investing decisions, showing how the ranking of a company's candor is substantially correlated to its stock performance.About the Book Dishonesty in business and the violation of investor trust have grabbed many busin... MOREess news headlines in today's post-Madoff, post-AIG world. Rittenhouse has developed a taxonomy of business concepts and phrases and a methodology that allows her firm to measure the amount of content in a CEO communication and the percentage of corporate fog also known as "BS" or "bafflegab."Rittenhouse's model has found many passionate and prestigious followers, with Warren Buffett among them, and clients of hers include Procter & Gamble, GE, and Duke Energy. She has developed her own index that ranks 100 well-known Fortune 500 companies from '�low Fog'� to '�high Fog'� each year and correlates these rankings with their stock price performance. Each year (both in high and low-priced markets) the average prices of the 25 top-ranked companies in CEO Candor have outperformed the 25 bottom-ranked companies. In fact, over a seven-year period, the Rittenhouse Candor Rankings correctly predicted today's financial winners and losers including: Merrill Lynch, Bank of America, Wells Fargo, Wachovia, Citigroup, AIG, Lehman Brothers and Bear Stearns. In 2008, the amount of '�fog'� in CEO letters was up a staggering 300 percent since 2002. Rittenhouse was one of the few predicting that something absolutely devastating was about to happen. The global economic crisis has highlighted the high price investors can pay for that increased obfuscation. Prime examples of that include companies that are now extinct -- Lehman Brothers, Merrill Lynch, Dow Jones, and Wachovia, or fraudulent funds such as Madoff's. Yet Rittenhouse argues that investors could have avoided these disasters if they had taken the time to examine the fidelity of the management's words in something as simple and readily available as the shareholder letter. Investing Between the Lines is a timely and useful book that comes at a time when corporate accountability will be questioned and thoroughly re-examined.Key Selling Features Uncovers the business morality of companies through the CEO shareholder letters Using Warren Buffett's letters as a model in her self-published book Tru$t: Doing Business with People You Can Trust, Rittenhouse used the Buffett standard to measure CEO trustworthiness. The book became a cult hit, and without any distribution or promotion, has sold approximately 9,000 copies since publication in 2002. Introduces a ground-breaking yet straight-forward method that measures the trustworthiness and ultimate value of a company Readers gain important business insights to help them judge the character of a company and its leadership Rittenhouse's self-published title Tru$t that has sold approximately 9,000 copies and has developed a cult following Very timely in the wake of investing scandals that have put corporate accountability under the microscopeMarket / Audience Institutional investors, hedge fund managers, portfolio managers, CEOs, corporate communicators.Author Profile L. J. Rittenhouse (New York, NY)is president of Rittenhouse Rankings Inc, a CEO strategic and investor relations company that annually conducts a benchmark survey of CEO candor and stock price performance. Her research shows that candor drives superior performance, and companies that consistently strive to promote candor gain competitive advantage and superior valuation. Her metrics reveal which companies excel in candor and which do not. In fact

A groundbreaking system for measuring organizational trustworthiness to determine investment potential

"Tremendous! Laura Rittenhouse has delivered again! Investing Between the Lines is destined to become a classic in showing how candor is the language of trust and how trust is the basis on which companies ultimately succeed. I highly recommend this most interesting and insightful book."
Stephen M. R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust and coauthor of Smart Trust

In Investing Between the Lines, CEO communications expert, L. J. Rittenhouse offers a proven methodology for accurately analyzing the worthiness of an investment: Reading corporate "fog," i.e., shareholder letters, and other corporate correspondence.

Based on a model that's made believers of Warren Buffet and Jack Welch, Rittenhouse looks at the "fog" of 100 Fortune 500 companies�and then overlays these "Fog rankings" on the stock's price performance. It's a system that made Rittenhouse one of the very first to predict the Lehman Bros. implosion, and other financia disasters�and that will arm investors with the skills and knowledge to unearth hidden risks in their portfolios and pick potential winners.

L. J. Rittenhouse is president of Rittenhouse Rankings Inc, a CEO strategic and investor relations company that annually conducts a benchmark survey of CEO candor and stock price performance

PART ONE: THE CEO CANDOR CRISIS; Chapter One: CEO Candor and Trust: The Candor (or Bafflegab/ BS) Pandemic; Chapter Two: Winners and Losers in the Battle of Corporate Heavyweights: Pepsico vs. Coke/ HP vs. Dell/ Lowe's and Home Depot; Chapter Three: How to Measure Candor: Counting Words and Promises; PART TWO: BUSINESS BALANCE – A CLUE TO BUSINESS SUCCESS Chapter Four: Capital Stewardship: Great CEOs Seek Cash-ability; Chapter Five: Strategy: Great CEOs Respect the Limits of Corpora... MORE

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