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Introduction to the Music Industry: An Entrepreneurial Approach

ISBN: 9780415896382 | 041589638X
Edition: 1st
Format: Nonspecific Binding
Publisher: Routledge
Pub. Date: 8/24/2012

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Music Entrepreneurship: A Practical Guide to Creating New Venturesis a textbook that will help university students master the language and lessons of entrepreneurship and apply them to the task of creating tomorrow's music industry. It is an introduction to the music industry from a contemporary, entrepreneurial point of view. Because the music industry is in deep flux, and is reinventing itself as quickly as technological advances permit, this text is intended to help students and teachers make sense of an industry that has no fixed shape anymore. Today's students need to think differently and look at the music industry through the lens of entrepreneurship so they can anticipate and embrace change. Guiding students from the theoretical to the practical aspects of business pedagogy, each chapter contains projects, exercises and profiles of prominent music entrepreneurs that will enhance students' creativity, stimulate innovate thinking, and develop problem solving skills.

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