Introduction to the Hospitality Industry, 8th Edition
ISBN: 9780470399163 | 0470399163
Edition: 8thFormat: Paperback
Publisher: Wiley
Pub. Date: 2/1/2011
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This revision of a popular textbook for the introductory survey course excludes management functions but covers all aspects of operations in the hotel, foodservice and restaurant, and travel and tourism businesses, including operations, and sales.
Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry.
Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry.
Part 1. Perspectives on careers in hospitality 1
Chapter 1. The hospitality industry and you 3
Chapter 2. Forces affecting growth and change in the hospitality industry 33
Part 2. Food service 61
Chapter 3. The restaurant business 63
Chapter 4. Restaurant operations 103
Chapter 5. Restaurant industry organization : chain, independent, or franchise? 127
Chapter 6. Competitive forces in food service 159
Chapter 7. Issues facing food service 183
Chapter 8. On-site food service 213
Chapter 9. Lodging : meeting gues... MORE
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