The electronic game industry now dominates home entertainment around the world. Find out what it takes to have a career in the game industry, designing and developing your own computer and console games. Introduction to the Game Industry gives you a complete overview of how to create and market electronic games. You learn how the process works: from creating an idea for a game; describing the game concept in production documents; building game assets such as artwork, game data, and code; to final packaging and marketing of the product. Author Michael Moore provides comprehensive coverage of key game-industry concepts such as the elements of gameplay, interface design, storytelling, and the economics of producing a successful game.