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Introduction to Agribusiness Marketing

by: Seperich, George J.; Woolverton, Michael W.; Beierlein, James

Introduction to Agribusiness Marketing

by: Seperich, George J.; Woolverton, Michael W.; Beierlein, James

ISBN 13:
9780134863825
ISBN 10:
0134863828
Edition: 1st
Format: Paperback
Copyright: 02/07/1994
Publisher: Pearson

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Summary

Designed for courses in agricultural sales and marketing, the text addresses agribusiness, broadly defined to include the input supply industries, agricultural production, commodity processing, food manufacturing and food distribution, which provides employment to approximately 23 percent of the U.S. labor force. The text is clearly presented and accessible to students at the high school level.

Introduction to Agribusiness Marketing Management
The Agribusiness System
The Role of Marketing in the Agribusiness System
Evaluating the Performance of the Marketing System
The Role of Marketing in the Agribusiness Firm
Understanding the Marketing Environment
Understanding Consumer Demand
Understanding Agricultural Supply
Matching Supply and Demand in Agricultural Markets
The Agricultural Marketing System
The Agricultural Input Industries
Production Agriculture
The Commodity Processing and Food Manufacturing Industries
The Food Wholesaling and Retailing Industries
The Food Service Industry
Cooperative Agribusiness
Agribusiness Marketing Management
Developing the Marketing Plan
Analyzing the Market
Managing the Marketing Mix-The Product
Managing the Marketing Mix-The Price
Managing the Marketing Mix-The Place
Managing the Marketing Mix-The Promotion

Managing the Market Risk
Organizing and Measuring the Market Function
Organizing and Measuring the Market Function
The Future of Agribusiness Marketing
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Introduction to Agribusiness Marketing

Introduction to Agribusiness Marketing

9780134863825

0134863828

Summary

Table of Contents

Supplemental Materials

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