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The Interplay of Influence News, Advertising, Politics, and the Mass Media
The Interplay of Influence News, Advertising, Politics, and the Mass Media
- ISBN 13:
9780534533649
- ISBN 10:
0534533647
- Edition: 5th
- Format: Paperback
- Copyright: 09/05/2000
- Publisher: Wadsworth Publishing
- Newer Edition
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Summary
This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
