FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$181.95

OUR PRICE:
$13.24

You may extend rentals at any time.


Internet Marketing : Integrating Online and Offline Strategies

ISBN: 9780759392786 | 0759392781
Edition: 2nd
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 5/22/2007

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
SummaryTable of Contents
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer?s arsenal. The key issue facing marketers today is how to best integrate this powerful new component int... MORE
FOUNDATIONS OF INTERNET MARKETING Chapter 1- Internet Marketing Joins the Mainstream Chapter 2- The Internet Value Chain Chapter 3- Business Models and Strategies Chapter 4- Direct and Database Foundations INTERNET MARKETING STRATEGIES AND PROGRAMS Chapter 5- Understanding the Internet Consumer Chapter 6- Customer Acquisition: Brand Development and Online Advertising Chapter 7- Customer Acquisition: Search, Email and Other Acquisition Techniques Chapter 8- Customer Relationship Development and Management Chapter 9- Customer Service and Support ... MORE

Related Products


  • Outlines and Highlights for Internet Marketing : Integrating Online and Offline Strategies by Mary Lou Roberts, ISBN
    Outlines and Highlights for In...
  • Internet Marketing Integrating Online and Offline Strategies
    Internet Marketing Integrating...


Please wait while this item is added to your cart...