The Innovation Playbook is positioned at the crossroads of conventional innovation books and books on business excellence. Part I examines innovation in corporate culture today, why innovation fails in this culture, and how failed innovation puts the corporation at risk. Part II starts out by connecting successful innovation to a deep and thorough understanding of the customer. From there, it lays in a process for managing innovation successfully, ending up with a complete formula for building an innovation-centered organization. Along the way it gives plenty of anecdotes and examples of successful-and unsuccessful-innovation, useful and practical tips for corporate executives and innovators to follow, and a complete understanding of successful innovation and how it works. Readers of The Innovation Playbook will be well prepared to get their CIMS certification as well as to implement a successful innovation culture in real corporate life.