Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addressing possible design issues and current trends; case studies and interviews with real-world designers, and further reading suggestions. The book also includes a companion website, as well as exercises that accompany each chapter, lavish photos, illustrations, and tables. * Practical guide for designers of entertainment spaces on how to create convincing and effective immersive worlds (whether theme parks, museums, shopping malls, lifestyle stores, or entertainment venues) * Lavish photos: Peek into immersive worlds in the stunning photos that line the pages of the book * Practical charts and tables offer clear and concise summaries of key concepts * Inspiration to stimulate design process with real world examples * Interviews with expert voices in the field covering practical hard-won techniques