Straight from IBM: complete, proven guidelines for writing consistent, clear, concise, consumable, reusable, and easy to- translate content Brings together everything IBM has learned about writing outstanding technical and business content. Helps any organization create high-quality information pieces - regardless of author, delivery mechanism, or production location. Offers practical guidance on writing for global audiences from one of the world's leading multinational companies.the IBM Style Guide brings together IBM's distilled wisdom about developing superior content: information that is consistent, clear, concise, consumable, reusable, and easy to translate. Written by a team of senior IBM editors, it can help any organization improve and standardize all content -- across authors, delivery mechanisms, and production locations. This expert guide addresses all forms of technical and business content, from online help to e-books, Web articles to education and training modules. it also contains practical guidance on topic-based writing; writing content for reuse across media types; and writing for global audiences. Readers will find authoritative guidance on all the details of modern technical and business writing, from structuring information to writing step-by-step task instructions, accurately presenting web addresses to handling cultural sensitivities. The IBM Style Guide will be valuable for any organization aiming to improve the way it creates and manages content. it will be especially valuable for small-to mid sized businesses that have not previously adopted a corporate style guide; and for thousands of writers and editors that write for IBM around the world, both inside the company as employees, and as outside contractors.