Internet marketing is a complex game. Marketers must develop more advanced communication strategies to reach new customers without blowing their budgets. Even those already profiting from Internet marketing are missing powerful promotional opportunities. Most entrepreneurs and corporate executives are so focused on chasing new customers, they do not realize their approach is blocking free traffic from the search engines and free publicity from the press. This book reveals a new approach for achieving maximum impact, by creating maximum exposure, on the web. From corporate marketer to entrepreneur to journalist, Catherine Seda is a 10-year Internet marketing veteran and self-proclaimed "technophobe" who writes in a down-to-earth, conversational style to engage any level of Internet marketer. in each chapter, she candidly shares the successes and frustrations she has experienced first-hand. And she includes success stories from leading companies to show the powerful results that can be achieved fast, often within 90 days. Here is a small sample of what you will learn: Insider secrets from Internet marketing vet and Entrepreneur columnist for maximizing free publicity. How to spot search engine spammers and hire reputable professionals instead. Success stories from consultants and companies offer proven techniques for improving your online marketing performance.