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How Stella Saved the Farm A Tale About Making Innovation Happen

ISBN: 9781250002129 | 1250002125
Format: Hardcover
Publisher: St. Martin's Press
Pub. Date: 3/12/2013

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A parable by The New York Times bestselling authors of Reverse Innovation: how to make innovation happen, with lessons for any business big or smallHow Stella Saved the Farm is a parable about a farm in trouble - a farm managed by animals. The farm will succeed only if the team pulls together and innovates to create new profits; otherwise, it will be bought out by a hostile human competitor. The main characters in the story - Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea - are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love story.With eight simple lessons to guide innovation initiatives to success, it prepares business readers to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.

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