Essential reading for would-be creators and innovators: “If you want to tap your creative potential, buy this book. It’s the last one you’ll ever need to read” (Toronto Star).

To create is human. Technology pioneer Kevin Ashton has experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton demystifies the sacred act, leading us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Drawing on examples from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how “new” comes to be.

Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term “the Internet of Things,” and cofounded the Auto-ID Center at MIT. His writing about innovation and technology has appeared in Quartz, Medium, The Atlantic, and The New York Times.