Sorry, this item is currently unavailable.

Hospitality Marketing Management, 5th Edition

ISBN: 9780470088586 | 0470088583
Edition: 5th
Format: Hardcover
Publisher: Wiley
Pub. Date: 2/1/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The ticket to successful marketing campaigns for the hospitality tradeWhile the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today's hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional marketing techniques.Reid and Bojanic's Hospitality Marketing Management-now in its Fifth Edition-is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning Developing a marketing plan Strategies for promotion and advertising Pricing strategyThis new Fifth Edition also reflects recent trends and changes in the hospitality and tourism industry with new or expanded coverage of topics such as: International marketing in a global economy Tourism and destination marketing Taking advantage of Internet marketing opportunitiesWith a practical focus on the application of marketing in the industry, Hospitality Marketing Management, Fifth Edition delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.

Related Products

  • Outlines and Highlights for Hospitality Marketing Management by Robert D Reid, Isbn : 9780470088586
    Outlines and Highlights for Ho...

Please wait while this item is added to your cart...