Note: Supplemental materials are not guaranteed with Rental purchases.


You may extend rentals at any time.

Hooked Why cute sells...and other marketing magic that we just can't resist

ISBN: 9781292074429 | 1292074426
Edition: 1st
Format: Paperback
Publisher: FT Press
Pub. Date: 7/22/2016

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Please wait while this item is added to your cart...