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| An Overview of Rhetoric | |
| Rhetoric and Persuasion | |
| Defining Rhetoric | |
| Rhetorical Discourse | |
| Social Functions of the Art of Rhetoric | |
| The Origins and Early History of Rhetoric | |
| The Rise of Rhetoric in Ancient Greece | |
| The Sophists | |
| Two Influential Sophists | |
| Aspasia's Role in Athenian Rhetoric | |
| Plato vs. the Sophists: Rhetoric on Trial | |
| Plato'sGorgias: Rhetoric on Trial | |
| Rhetoric in Plato'sPhaedrus: A True Art? | |
| Aristotle on Rhetoric | |
| Aristotle's Definitions of Rhetoric | |
| Three Rhetorical Settings | |
| The Artistic Proofs | |
| The Topoi or Lines of Argument | |
| Aristotle on Style | |
| Rhetoric at Rome | |
| Roman Society and the Place of Rhetoric | |
| The Rhetorical Theory of Cicero | |
| Quintilian | |
| Longinus: On the Sublime | |
| Rhetoric in the Later Roman Empire | |
| Rhetoric in Christian Europe | |
| Rhetoric, Tension, and Fragmentation | |
| Rhetoric and the Medieval Curriculum | |
| Rhetoric in the Early Middle Ages: Augustine, Capella, and Boethius | |
| St. Augustine | |
| Martianus Capella | |
| Boethius | |
| Three Rhetorical Arts in the Twelfth and Thirteenth Centuries | |
| The Art of Preaching | |
| The Art of Letter Writing | |
| The Art of Poetry | |
| Rhetoric in the Renaissance | |
| Features of Renaissance Rhetoric | |
| Lorenzo Valla: Retrieving the Rhetorical Tradition | |
| Women and Renaissance Rhetoric | |
| Italian Humanism: A Catalyst for Rhetoric's Expansion | |
| Rhetoric as Personal and Political Influence | |
| Humanism, Rhetoric, and the Study of Classical Texts | |
| Petrarch and the Origins of Italian Humanism | |
| Pico della Mirandola and the Magic of Language | |
| Juan Luis Vives | |
| Rhetoric and theVita Activa | |
| Madame de Scudery | |
| The Turn toward Dialectic: Rhetoric and Its Critics | |
| Renaissance Rhetorics in Britain | |
| Enlightenment Rhetorics | |
| Vico on Rhetoric and Human Thought | |
| British Rhetorics in the Eighteenth Century | |
| The Elocutionary Movement | |
| The Scottish School | |
| Richard Whately's Classical Rhetoric | |
| Contemporary Rhetoric I: Argument, Audiences, and Advocacy | |
| Argumentation and Rational Discourse | |
| Perelman and Olbrechts-Tyteca: A New Rhetoric | |
| Stephen Toulmin and the Uses of Argument | |
| Argumentation and Scientific Inquiry | |
| Deirdre McCloskey and the Rhetoric of Economics | |
| Clifford Geertz and Rhetoric in Anthropology | |
| Michael Billig and the Rhetoric of Social Psychology | |
| John Campbell on the Rhetoric of Charles Darwin | |
| Criticisms of the Rhetoric of Science | |
| Contemporary Rhetoric II: As Equipment for Living | |
| Rhetoric in Its Social Context: The Dramatic and Situational Views | |
| Kenneth Burke and Rhetoric as Symbolic Action | |
| Lloyd Bitzer and Rhetoric as Situational | |
| Rhetoric as Narration | |
| Mikhail Bakhtin and the Polyphonic Novel | |
| Wayne Booth and the Rhetoric of Fiction | |
| Jurgen Habermas and the Conditions of Rational Discourse | |
| Contemporary Rhetoric III: Texts, Power, and Alternatives | |
| Postmodernism | |
| Michael Foucault: Discourse, Knowledge, and Power | |
| Jacques Derrida: Texts, Meanings, and Deconstruction | |
| Richard Weaver: Rhetoric and the Preservation of Culture | |
| Feminism and Rhetoric: Critique and Reform in Rhetoric | |
| George Kennedy and Comparative Rhetoric | |
| All chapters conclude with Conclusion | |
| Questions for Review | |
| Questions for Discussio and Terms | |
| Table of Contents provided by Publisher. All Rights Reserved. |