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The Handbook of Communication and Corporate Reputation

ISBN: 9780470670989 | 0470670983
Edition: 1st
Format: Hardcover
Publisher: Wiley-Blackwell
Pub. Date: 6/10/2013

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Definitive research collection for a fast-growing field State-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Features contributions by key international scholars Applies new theoretical frameworks to corporate reputation


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