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Guerrilla Publicity

by: Levinson, Jay Conrad

Guerrilla Publicity

by: Levinson, Jay Conrad

ISBN 13:
9781598698459
ISBN 10:
1598698451
Edition: 2nd
Format: Paperback
Copyright: 09/17/2008
Publisher: Adams Media Corp

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Summary

Web 2.0 is opening up new opportunities for far-reaching and low-cost publicity. But you need to know which online tactics will work best for you-and how to integrate them into your overall media strategy.

Introduction	p. xiii
Put Yourself on the Map	p. 1
Introduce Yourself with a Sound Bite	p. 11
Your Campaign Starts with You	p. 19
Build Relationships to Build Empires	p. 25
Zero In on Your Market-Save Time, Money, and Aggravation	p. 33
Press Releases: Grab 'Em Fast and Don't Let Go	p. 39
Media Lists: Play the Numbers Game	p. 49
Media Kits-Guerrilla Style	p. 57
Follow Up, Follow Up, Follow Up	p. 67
Fifteen Things the Media Loves-and Fifteen Things It Hates	p. 77
Find Your Uniqueness and Capitalize on It	p. 85
Promote Early, Forcefully, and Fast	p. 93
Set a Campaign Budget and Timeline	p. 97
Training for Today's Media	p. 109
Always Be Too Prepared for an Interview	p. 119
Prepare for the Unpleasant	p. 127
Keep Up to Date!	p. 133
Think "Headlines"	p. 137
Participate in Special Events	p. 141
Get Others to Spread the Word	p. 147
Utilize Ethnic, Race-Based, and Specialized Groups	p. 153
Get Published	p. 163
Design a Seminar	p. 171
Teleseminars and Virtual Tours	p. 179
Become a Public Speaker	p. 187
Radio: How to Get Booked, Get On-Air, and Start Your Own Program	p. 197
Online Publicity Strategies	p. 203
Grow Your Business with a Web Site	p. 211
Welcome to the Blogosphere	p. 225
Podcasts: Send Out Your Message and Reel In Publicity	p. 237
E-mail Blasts and Other Online Options	p. 247
Growing Pains-How to Hire the Right PR People	p. 255
Crises Control-Confront Disasters and Turn Them Around	p. 263
Conclusion	p. 267
Newsletters	p. 274
The Guerrilla Marketing Hall of Fame	p. 275
Reference Materials	p. 277
Press Releases	p. 278
Fact, Tips, and Stats Sheets	p. 288
Biographies	p. 296
Story Angles	p. 302
Q & A	p. 304
Testimonials	p. 324
Index	p. 327
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Guerrilla Publicity

Guerrilla Publicity

9781598698459

1598698451

Summary

Author Biography

Table of Contents

Supplemental Materials

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