Like a personal mentor, this guide provides step-by-step instructions and advice for creative people with great ideas for independent projects who want to achieve success and sustainability. Whether their projects are based in independent publishing, music, food, art, craft, activism, or community work, this user-friendly tool will help to clarify the project vision, get organized, set goals, create a plan, raise funds, market, and manage any do-it-yourself project. The reference is full of real-life inspiration and creative business advice from successful, independent business owners and creative people with projects that began in the do-it-yourself spirit. An accompanying website includes downloadable worksheets to assist in putting the information and advice into practice.