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Graphic Design Basics
ISBN: 9780030554834 | 0030554837
Edition: 2ndFormat: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 1/1/1993
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A market-leading text, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.
| Preface | |
| Applying the Art of Design | p. 1 |
| Graphic Design History | p. 13 |
| Perception | p. 33 |
| Toward a Dynamic Balance | p. 45 |
| "Good" Gestalt | p. 61 |
| Using Text Type | p. 73 |
| Layout | p. 105 |
| Preparing Camera-Ready Art | p. 127 |
| The Dynamics of Color | p. 139 |
| Advertising Design | p. 155 |
| Photography | p. 165 |
| Illustration | p. 177 |
| Computer Graphics | p. 191 |
| Appendix: How to Use Tools and Equipment | p. 201 |
| Glossary | p. 211 |
| Bibliography | p. 215 |
| Materials List | p. 217 |
| Index | p. 218 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
