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Global Strategy (with World Map and InfoTrac)

ISBN: 9780324288520 | 0324288522
Edition: 1st
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/6/2005

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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY doesn't just show you what it's like for foreign businesses entering a new market; it also reveals what domestic companies must do to survive foreign competition. Written to be easy-to-read and full of study tools, GLOBAL STRATEGY is the resource that helps out on the test and gets you ready for your next job. Your purchase includes a World Map and access to InfoTrac College Edition, an online university library of full-length articles from more than 5,000 academic and popular magazines, newspapers, and journals.

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