Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. GLOBAL answers the pressing question, "What determines the success and failure of firms around the globe?" Renowned international instructor, researcher, and consultant Dr. Peng integrates a strategic approach to international business and provides coverage of topics not found in similar books. The author's up-to-date presentation introduces readers to the inner workings of actual global companies throughout the world with brief cases, engaging examples, and interactive applications that prompt independent thinking and strengthen critical-thinking skills. Readers learn to view today's business challenges from a global perspective.