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Global Meetings and Exhibitions

by: Carol Krugman (The George P. Johnson Company, MA ); Rudy R. Wright

Global Meetings and Exhibitions

by: Carol Krugman (The George P. Johnson Company, MA ); Rudy R. Wright

ISBN 13:
9780471699408
ISBN 10:
0471699403
Format: Hardcover
Copyright: 10/01/2006
Publisher: Wiley

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Summary

Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.

Series Editor Foreword

xiii

Foreword

Preface

xvii

Acknowledgments

xxi

Fundamentals of Meetings, Conventions, and Exhibitions

(18)

Sharpening Your Meeting Vocabulary

(1)

Types of Meetings

(2)

Going Global

(9)

Meeting Technology

(1)

Exhibitions

(1)

In Conclusion

(1)

Key Points

(1)

Chapter Glossary

(1)

Passport

(2)

Decision Factors

(10)

Meeting Objectives

(1)

Return on Investment

(1)

The Meeting Profile

(1)

Financial Considerations

(2)

Participant Demographics

(1)

The Prospectus

(1)

Meeting the Global Challenge

(1)

Key Points

(1)

Passport

(2)

Destination Assessment

(14)

Establishing a Resource Network

(7)

Destination Selection Criteria

(1)

Hotels and Meeting Facilities

(3)

Key Points

(1)

Passport

(1)

Organizing and Hosting International Events

(12)

International Congress Organization

(1)

Planning the Congress

(4)

Program Content and Policies

(1)

Role of the PCO

(3)

Key Points

(1)

Passport

(2)

Managing Currency and Finances

(10)

Budgeting

(1)

Getting Advice

(1)

Currency Strategies

(1)

Planning Guidelines

(1)

Financial Planning and Fiscal Management

(2)

Tax Issues

(2)

Key Points

(1)

Passport

(2)

Program Planning and Development

(14)

Program Design

(4)

Language Considerations

(3)

Speaker Selection

(2)

Meeting Environment and Staging

(1)

Entertainment

(1)

Satellite Events

(2)

Key Points

(1)

Passport

(1)

Cultural Considerations

(12)

Cultural Styles

(2)

Developing Cultural Competence

(1)

General Language Considerations

(2)

Protocol for International Meetings

(3)

Key Points

(1)

Passport

(2)

Marketing the Event

(10)

Marketing Strategies

(2)

Marketing Budget

(1)

Cultural Issues

(1)

Publicity

(2)

Marketing Partners

(2)

Marketing Timetable

100

(1)

Key Points

100

(1)

Passport

100

(1)

International Contracts and Legalities

101

(10)

Contract Provisions

104

(2)

U.S. Tax Implications

106

(1)

Host Government Regulations

107

(1)

Passports and Visas

108

(1)

Law Enforcement

108

(1)

Health Regulations

108

(1)

Negotiations

109

(1)

Key Points

110

(1)

Passport

110

(1)

Implementing the Meeting Plan

111

(18)

Registration

112

(3)

Registration Systems

115

(3)

Automating the Registration Process

118

(1)

Housing the Meeting Attendees

119

(3)

Premeeting Procedures

122

(2)

Site Coordination Visits

124

(1)

Food and Beverage

125

(3)

Key Points

128

(1)

Passport

128

(1)

Exhibiting Abroad

129

(10)

Meetings and Exhibitions

130

(1)

Finding Qualified Help

130

(1)

Similar but Different

130

(2)

Guidelines for Exhibiting Abroad

132

(1)

Planning Considerations

133

(1)

The Exhibit Prospectus

134

(1)

Shipping and Customs

135

(1)

What to Expect On-Site

136

(1)

Wearable Technology

137

(1)

Key Points

137

(1)

Passport

138

(1)

On-Site Operations

139

(20)

Working with Support Staff

140

(1)

Preconference Activities

141

(1)

Setup and Daily Tasks

142

(1)

Meeting Logistics

143

(2)

Resolving Problems

145

(1)

Media Relations

145

(2)

Staff Meetings

147

(1)

Tickets and Badge Control

148

(1)

Monitoring Master Accounts

149

(1)

Program Management

149

(3)

Speaker Support

152

(3)

Guest Programs

155

(1)

Postevent Responsibilities

156

(1)

Key Points

157

(1)

Passport

157

(2)

Preparing for Travel Abroad

159

(14)

Selecting an Airline

160

(1)

Negotiating Fares and Services

160

(2)

Customs and Immigration

162

(1)

Passports and Visas

162

(3)

Hosting International Visitors in the United States

165

(1)

Immunizations

165

(1)

Shipping Equipment and Materials

166

(2)

Predeparture Information

168

(2)

Getting through Customs

170

(1)

Travel Security

170

(1)

On-Site Briefing

171

(1)

Passport

172

(1)

Safety and Security

173

(12)

What Are You Protecting?

174

(2)

Risk Assessment and Analysis

176

(2)

Risk Management

178

(3)

Special Security Issues

181

(2)

Insurance

183

(1)

Key Points

184

(1)

Passport

184

(1)

Event Technology

185

(12)

Communicating on a Global Scale

185

(1)

Calling Home

186

(1)

Computer Software

187

(1)

A Typical Application

188

(1)

Technology Tools

189

(2)

Audiovisuals at Meetings Abroad

191

(2)

Media Production for Multicultural Audiences

193

(1)

Key Points

194

(1)

Passport

195

(2)

Appendix 1 Major Meeting Industry Associations and Organizations

197

(2)

Appendix 2 Meeting Software and Services

199

(5)

Appendix 3 Checklists

204

(20)

Appendix 4 Criteria for Venue Selection

224

(2)

Appendix 5 Sample Quiz

226

(2)

Appendix 6 Program Guidelines for Global Meetings

228

(1)

Appendix 7 Guidelines for Hosting International Visitors

229

(2)

Appendix 8 Glossary of International Financial Terms

231

(2)

Appendix 9 Sample Schedules

233

(7)

Appendix 10 Budget Worksheet

240

(1)

Appendix 11 Forms

241

(3)

Appendix 12 Case Studies

244

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Global Meetings and Exhibitions

Global Meetings and Exhibitions

9780471699408

0471699403

Summary

Author Biography

Table of Contents

Supplemental Materials

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